Ever felt as if your makeup doesn’t fit your complexion or skin tone? You’re not alone — the vast array of colors and hues in the beauty world can be overwhelming, especially to those who don’t know the basics of color theory. Let us help you find the perfect palette of colors with our comprehensive makeup guides!

What is Color Theory?

Color theory is the study of how colors interact and combine, as well as the visual effects created by those combinations. Colors have the power to convey emotions and feelings, and when used correctly, can create a stunning look. By understanding color theory, we can find the perfect combination of colors that will bring out our features and flatter our complexion.

The Color Wheel

The most known color wheel is the one created by Isaac Newton, with its primary colors being red, blue, and yellow. Every other color we know is derived from a combination of these three colors. Aiding in combining hues, the color wheel can be broken down further into warm and cool tones:

• • Warm Tones: red, orange, yellow

• • Cool Tones: green, blue, purple

Knowing which tones best complement each other will help you create a look that’s perfect for your skin tone and features. A warm-toned look will brighten up your face, while cool tones will give you that desired and effortless look.

Unlock Your Palette Potential

Now that you know the basics of color theory, you’re ready to start picking out the perfect makeup palette to create the look you desire. Our makeup guides provide the detailed step-by-step tutorials to help you select the most flattering colors for your specific skin tone and features.

This comprehensive guide will give you helpful tips and tricks to make sure you get the exact look you’re going for and feel your best. With our guides, you’ll be able to pick out products that flatter your complexion and make your features stand out. Unlocking your palette potential has never been easier!